Board Thread:Game Discussion/@comment-29191942-20161020195601/@comment-30684753-20161205165139

In their live stream, the developers said that they are restricting expanding the space until all the kinks are worked out of the programming to make the game the best possible one they can provide. Then they will continue the land progression, it seems like a trend for them to open a new space (one plot at least) with each new major event. Major events tend to happen around big Holidays (Halloween, Winter Holidays (Christmas mostly), Spring (Easter mostly), Valentine's Day) with sales during other holidays (New Years, 4th of July, Thanksgiving) that accompany maybe a minor event to span a lull in activity in the game. This is pretty typical for most app games out there, especially for the Pay to Play ones that introduce "Limited Time" items and characters, because they want you to pay for the items required to unlock those limited time items.