Ursula

"Now, now, now... I'm a very busy woman."

 is a character released with, and is a part of the The Little Mermaid character collection.

About
 is the main antagonist in Disney's classic 1989 animated feature film, The Little Mermaid.

She is a villainous sea witch, who makes deals with unfortunate merfolk to achieve her own goals. With her sinister pet eels by her side, ultimately seeks to exact vengeance on her longstanding rival, King Triton, by overthrowing him and taking over the ocean as queen.