Board Thread:Disney Magic Kingdoms Discussion/@comment-36550018-20180811184548/@comment-34146217-20180901191529

That's because they're smart. Look at the ads in this game. You don't get ads shoved in your face like with other apps, you have a choice.

Watch an ad to get happiness. Watch an ad to get a free chest. Watch an ad to skip Merlin's countdown.

I don't mind watching an ad if I get something in return.

It doesn't cost the producers anything to offer these perks, but they gain ad revenue in return.

Smart.