Board Thread:Disney Magic Kingdoms Discussion/@comment-34718347-20200116201706/@comment-30084465-20200204235207

Tescogeorge3 As you say, it's all about balance. Sometimes Events for players to have goals for a period. Other times Tower Challenges to add some new character. And others, inclusions of new collections or characters in existing collections in the main story.

If there were too much of the latter, the main story would become increasingly difficult for new players trying to advance in the game. and it is also necessary that it continue longer before the main story of the game reaches an official end (after that we will most likely only see Events, as I have seen with other games to create cities), this is why sometimes there are one or two Events between permanent content updates.